Today Is National Quitters Day: Don’t Give In!

Written by: Brad Pedersen

Every year, the second Friday of January marks National Quitters Day, a date recognized as the time when the majority of people give up on their New Year’s resolutions. While January begins with enthusiasm, for many, that motivation fizzles within a few days.

I’m not a fan of New Year’s resolutions. Don’t get me wrong—I fully support setting meaningful intentions and goals. However, many people approach this practice in a rushed, last-minute fashion during the chaotic week between Christmas and New Year’s Day.

I believe there’s a more thoughtful approach. Personally, I start this process in the autumn, allowing time for deeper reflection and intentional planning. If you’re curious about my method, click HERE to learn more.

As a regular reader of this newsletter, it’s clear you’re dedicated to discovering how to live life to its fullest. Part of that journey involves keeping the promises we make. Honoring these commitments strengthens your relationship with yourself, helping build the confidence and courage needed to perform at your best.

In this post, I’ll walk through the most common pitfalls that derail resolutions and share practical strategies to help us stay on track, turning resolutions into reality. 

Why People Quit

It is said that prescription without diagnosis is malpractice. With that in mind before providing solutions, we need to understand what happens that causes us to fall off the wagon in the first place. Here are the four:

• Lack of Clear Vision: Without a vivid, compelling picture of success, goals remain abstract and uninspiring. Without clarity, motivation wanes especially when things get hard.

• Infrequent Reviews: Life gets busy, and many people tuck their resolutions away like forgotten drawer plans. Without regular check-ins, it’s easy to drift off course.

• Absence of Rewards, Stakes or Accountability: Resolutions often lack the right incentives or consequences, which makes it easier to procrastinate or quit.  Furthermore not publicly publishing your goals means we lack the necessary accountability of which saving face is a massive motivator.

• Neglecting Daily Habits: It’s not what we do occasionally that counts; it’s what we do daily. It is about consistency: Rome was not built in a day, but they were laying bricks every hour!

How To Build Momentum and Stay Committed

These factors are like the four horsemen of self-sabotage. Ignoring them will ultimately derail our success. 

Armed with this self-awareness, what strategies can we implement to safeguard our goals and ensure we stay on track?

• Craft a Clear and Inspiring Vision

To stay committed, our brains need more than words; it thrives on vivid imagery. Use tools like vision boards to visualize goals. For example, if the resolution is to “get fit,”find images of the ideal physique. If the goal is to complete a marathon, find an image of a runner completing that race. Find images that evoke feelings and emotion and then put them in a place where they can be looked at frequently. 

• Prioritize Review 

More important than being instructed, we need to be reminded, especially when we are going through headwinds and difficult days.  To that end, it is vital we block off time in our calendars where we review goals on a daily basis. My buddy Dan Martell  has actually set up triggers where he reviews his goals at a minimum 3 x per day. This includes when he sits down at his desk first thing, before he drives his car or when he is heading to the gym. For this to work they need to be easily accessible so I recommend they are in a note application on your phone.

• Build Accountability and Establish Rewards and Consequences

Our ability to activate our goals—the act of turning your resolution into a social contract—will dramatically increase the success rates. This involves accountability, peer pressure (in a good way!), and setting up systems that make quitting difficult. This means we should be open to sharing our goals as well as our progress with an accountability partner and/or mentor. It is equally important that we share our planned rewards. When we later achieve our goals, we need to take the time to celebrate the achievement. It should be something that will compel us to push through the inevitable pain that will come from stretching beyond our comfort zones.

• Leverage Consistency

It’s not about what we do occasionally—it’s about what we do consistently. Consistency is the foundation of progress, creating small wins that establish a standard. When we commit to daily action, we set the stage for inevitable success. The mindset becomes, If I do this every day, the outcome is no longer a question—it’s a certainty. This means we need to transform our goals into manageable daily habits. When I decided to write a book, I initially committed to writing a page every day. These micro-actions will build confidence and stoke momentum. It is how we eat the proverbial elephant —one bite at a time.  

Your Path Forward

To avoid joining the ranks of the statistical “quitters,” we need to embrace these four essential antidotes. While achieving goals is a simple process, it’s far from easy. Why? Because as humans, we are emotional, often irrational, and predictably inconsistent in our decision-making.

With that in mind, here are a few additional strategies to help strengthen our needed resolve on staying the course.

How To Thrive in ‘25

This year, don't let National Quitters Day define us. Choose instead to be the exception and remember:

• Start with a clear and inspiring vision.

• Regularly review your progress.

• Create accountability and meaningful stakes and rewards.

• Focus on daily habits instead of big leaps.

We were born to not just strive but to thrive. It is an evolution that requires us to grow and change to explore all the possibilities within us, becoming the best and brightest version of ourselves. 

Everyday we need to recommit to our goals, and if we do, we will make this the year that we can prove just how capable we are.

Here’s to a year of not just striving but truly thriving!

Brad Pedersen

Vijay Krishnan

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