The Reason I Almost Torched My Business Potential
Written By: Brad Pedersen
When I first set out as an entrepreneur, I believed juggling multiple ventures was the smartest way to grow. I was involved in an internet startup, building a network marketing business, launching my first toy company, and managing several side projects—all under the assumption that diversifying my efforts would eventually reveal the best opportunity. The reality was that instead of seeing progress in any of them, I was floundering and frustrated across all of them.
It wasn’t until I came across The 7 Habits of Highly Effective People, and specifically the principle of Putting First Things First that things began to change. The truth that true progress comes from focusing on what is truly important, as opposed to just urgent, resonated deeply with me.
Covey’s insight made me realize I had fallen into “opportun-obesity”—spreading myself too thin by chasing too many opportunities at once. My lack of focus put all of them at risk, and my overcommitment wasn’t just negatively impacting each business—it was taking a toll on my health and relationships as well.
That was an important inflection point. I realized I had to make a decision—to fully and intentionally commit to one path if I ever hoped to build something meaningful.
I made the decision to go all-in on my toy venture, cutting away the other opportunities that had become distractions—allowing me to fully commit and build something truly meaningful.
The Story of Cortez
When Hernán Cortés landed in the New World in 1519, he faced a daunting challenge: conquering the Aztec Empire. His crew, wary of the unknown, feared the dangers ahead. He knew that in the face of adversity, some would look for a way out.
So, he made a bold decision—he ordered his men to burn their boats, erasing any possibility of retreat. With no way back to Spain, they had only one path: forward. This decisive act forced total commitment, sharpening their focus and resolve to the mission.
While this might seem like an extreme example, his lesson in commitment is undeniable—it is only when your escape routes are removed, that a new level of problem solving and determination becomes possible.
Are You Committed or Just Interested?
Commitment isn’t just about deciding what to pursue—it’s about intentionally eliminating everything that doesn’t align with that path. By eliminating distractions and optionality, we free up our creative energy and problem-solving abilities to focus entirely on a single initiative.
There’s a fundamental difference between being interested and being committed. Early in my entrepreneurial journey, I was merely interested in multiple opportunities, dabbling in various ventures but being excellent at none. It wasn’t until I decided to become committed, going all-in on one venture that I experienced real, meaningful growth.
The Cost of Success
Every goal comes with a price tag. Amateurs in business want the rewards but aren’t willing to pay the price. They look at the peak of the mountain and imagine how great it would feel to be there but disregard the grueling climb it takes to get there.
In a world of social media highlights and instant gratification, it’s easy to forget that true success doesn’t happen overnight. It requires commitment, consistency and excellence over a reasonable amount of time, that will eventually lead to results.
The principle is simple: if you want the rewards, you must be willing to pay the price. As my father often told me, in life, you will pay one of two prices—the price of discipline or the price of regret. Choose wisely each day.
But here’s the thing: when you say yes to one opportunity, you’re also saying no to something else.
Life is short when measured from the perspective of all of time. Yet when you consider it over the course of a career, it is surprisingly long— offering us several chances to explore a variety of opportunities over a lifetime. The key is timing it right with the good news that we can have everything we want in life—we just cannot have it all at the same time.
The best way to approach this is to recognize that life moves in seasons. Each age and stage of life comes with its own set of priorities, requiring us to make intentional choices about where to focus our energy. However, as circumstances evolve, it’s essential to give ourselves permission to reassess and adjust.
The key is understanding that seasons are temporary. Just as winter transitions to spring, we must evolve and grow. Clinging too tightly to one area while neglecting others can cost us time—time we can never reclaim. This often leads to regret, as shifts in our health or relationships may eventually limit the choices we once had.
What’s Next for You?
As you reflect on the arc of your life—and the opportunities before you and what you hope to accomplish—it’s essential to ask yourself: Are you merely interested, or are you truly committed?
In your career, are you like I was, suffering from opportun-obesity—juggling multiple projects, hoping one will take off? Or are you ready to burn the boats and go all-in on one path for this season?
Commitment isn’t about doing more—it’s about doing less, but with greater focus and excellence. It means eliminating distractions and fully embracing the opportunity with all your creative agency. This is what truly separates those with ideas from those who achieve.
Are you clear on what season of life you’re in? If so, what commitments have you made—to yourself and those closest to you—that will allow you to evolve and prepare for what’s next?
Most importantly, have you truly considered the full cost of your commitment? While money, accomplishments and social credibility can be measured; meaningful fulfillment in life is an art—one that requires thoughtful intention. The reality is that achievement without fulfillment is the greatest failure of all.
If you’re a high-achieving leader questioning whether your current path leads to true fulfillment or navigating a transition from your current season, we invite you to join us for an immersive workshop on April 10th. Together, we’ll explore the deeper causes of dissatisfaction and provide practical strategies to help you cultivate lasting joy in your journey. Click this LINK to learn more.